Brian Ratzliff


A long-time entrepreneur and technology manager, Brian has spent the last twenty years holding successive positions of leadership in companies generally focused on leveraging technology to bring a compelling consumer benefit to the marketplace.

For the last year, Brian has led the strategic thinking and growth strategy for BTI, and BTI Events, around the possibilities associated with the marketing of key sports assets and the emerging new world of digital and broadcast rights for global amateur athletics. From these strategic sessions, he has helped assemble the core management team and strategic approach for GLOBAL University Sports Properties.

Most recently, Brian was the co-founder and President of WhatCounts, Inc., a leading permission email and social media platform that was sold to Mansell Group (Atlanta) and Riverside (NY), a private equity firm specializing in growth development for mid-market companies. Brian serves as a Director of the entity, which continues to be known as WhatCounts, Inc.

Previously, Brian was part of the leadership team at ShareBuilder.com, an innovative online brokerage and financial services firm that was eventually sold to ING. Brian led the marketing and early business development teams as the organization grew through successive venture capital rounds from fewer than a dozen employees to almost one hundred fifty staff during the go/go dot com years. Be sure to ask him about the life-lessons learned from the post dot com years.

Brian began his technology career in 1994 – 1998 during the dawn of the internet commercialization phase when he was a member of the product management and business development teams at Internet pioneer – Starwave Corporation, a Paul Allen company. The firm was eventually sold to Disney and the respective product organizations rolled into ESPN, ABC News, and Infoseek.

Brian holds an MBA from the Ivey School of Business, the University of Western Ontario, Canada, and a BA from Trinity Western University in Vancouver, Canada.

© 2014 GLOBAL University Sports Properties Inc.